Kate Spade is an American designer, who own brands called Kate Spade New York and Kate Spade Saturday. She and her husband, Andy Spade, launched a men’s line, Jack Spade, in 1997. She was honored by CFDA for Best Accessory Designer of 1998. Now there are more than 80 retail stores in the States and over 100 in the world. There are more than 20 stores in China, located in Beijing, Shanghai, Hong Kong and more.
Kate Spade New York was founded in 1993, and now is famous for colorful apparels and accessories. Besides the spade, its signature element is bow. It has a nickname of “New York Chanel”.
Founded in 2013, Kate Spade Saturdayis a brand extension of Kate Spade New York, offering apparels and accessories with the same quality and core idea but in a more affordable price.
In its latest 2013 Spring collection, Kate Spade New York continues its lively designs, as it focuses on strips and flower prints.
Instead of shooting in a studio, its 2013 Spring Campaign was shot on streets. Models’ freshness and vividness are what young girls are looking for!
Accessories of Kate Spade New York are chic, bold and unique. To some extents, its accessories and handbags are more popular than apparels and shoes.
Recently it has launched its first fragrance Eau de Parfum, Live Colorfully. Live Colorfully EDP is available on Kate Spade New York and Norstrom, online and in store. With sweet but fresh flower notes, its packaging applies bow and delicious colors.